| Export strategies |
| Export strategies drive the development of foreign markets. Four major activities are involved in the successful development of export markets |
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| Internal corporate analysis |
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| Extensive study of target markets |
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| Participation in field activities |
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| Implementation of export strategies |
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| Introduction |
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| Export strategies |
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| Marketing tools |
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| Sales networks abroad |
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| Trade
support or coaching |
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| Strategic outsourcing |
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| • | Studying economic data, supply and demand, the competition, distribution, market segmentation |
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| • | Identifying barriers and opportunities |
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| • | Prospecting, identifying and contacting potential clients and partners |
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| • | Conducting field visit, meeting with buyers, and participating in trade shows |
| • | With the Export Marketing Plan in hand, implement export strategies relating to market penetration, the targeted clientele, product, price, promotion and distribution |
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| • | Sales program, price list and terms, customer service program |
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| The competitive edge |
| The opportunities |
| The partners |
| The road map |
| • | Analyzing the company’s internal environment to identify strengths and weaknesses |
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| • | Taking inventory of resources and skills |
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| • | Identifying the corporate competitive edge |
