| Mastering the marketing |
| • | Advising the company’s senior executives on international marketing strategies. |
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| • | Managers are keenly aware of the fact that today, a mastery of marketing is the ultimate tool for standing out from the competition both locally and internationally. |
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| Introduction |
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| Export strategies |
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| Marketing tools |
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| Sales networks abroad |
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| Trade support or coaching |
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| Strategic outsourcing |
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| A global view of development |
| Positioning the tactical team quickly |
| Coaching in marketing and international trade |
| • | Supervision and management of exports, travelling to targeted markets, representation. |
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| • | Manufacturing companies need to have, in the field, people who are well informed and capable of identifying opportunities for growth. In addition to a sharp business sense, these people have an overall view of the many steps involved in a successful market development project and an in-depth knowledge of strategic marketing. |
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| • | Manufacturing companies want personalized services to help them export, applying the theories they’ve learnt, shifting into action mode, and obtaining concrete results from their market development project. |
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| • | Outsourcing marketing services |
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| • | Development and implementation of a personal support program with coaching for members of the company’s marketing and/or export divisions. |
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| • | Knowledge required in marketing and international trade is quite varied. Small and medium-size companies need the support of a facilitator to guide them and help them make enlightened decisions. |
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| Marketing or international trade support represents added value for internal human resources. |
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| Export trade coaching |
